At the heart of Madi Group lies Madi International, a cornerstone that has solidified our reputation within the region. Established in 1991, it stands as a multi-brand, multi-trade channel distributor covering all beauty categories including hair, skin, and nail care. Originally founded as a one-stop shop for salons, Madi International remains devoted to this core segment, continually driving its success and expansion into various other trade channels such as pharmacies, retail stores, and e-commerce. Our ability to adapt and respond to market demands has positioned us as the preferred regional partner for brands aiming to penetrate these markets, owing to our proven expertise in brand building and market trendsetting.