1991
Madi International was established in Kuwait under the name of “Al Jothen”, introducing a modest but impactful lineup of tools, accessories, and furniture to the market.
1993
Brand Launch: We first ventured into brand partnerships with Depileve, which marked the beginning of our jorney into brand partnership.
1994
Global Exposure: Mohamed Madi made his first visit to CosmoProf in Bologna, Italy, one of the world’s largest beauty trade shows.
Brand Launch: Tylo joined our growing portfolio.
1995
Brand Launch: We launched Kadus, a pivotal haircare brand that significantly enhanced our market standing and remained a staple for almost 20 years before rejoining our portfolio in 2023.
Additionally, AGV Industries was introduced.
1998
Regional Expansion: Madi International established operations in Lebanon, further extending our reach in the Middle East.
2001
Regional Expansion: Opened our doors in the UAE, marking a significant step in our regional expansion.
2003
Brand Launch: Launched Ionto Comed and Vezzosi, enhancing our product offerings in the beauty and wellness sectors.
2004
Brand Launch: Thalgo, a cornerstone skincare brand, was launched and has become one of the largest in the region. Additionally, Artecno was added to our portfolio.
2005
Landmark Events: Unveiled the captivating “Walk of Beauty” at Beauty World Middle East in the UAE.
2006
Innovation Leader: Introduced Essie to the region, making it a household name until its acquisition by L’Oréal.
Regional Expansion: Operation in Qatar opened, continuing regional growth.
2007
Regional Expansion: Opened operations in Saudi Arabia, another regional growth.
2008
Regional Expansion: Expanded into Oman.
New Venture: Launched the first Wow Salon at Dubai Mall.
Brand Launch: Added Kemon and Wella to our brand lineup, with Wella making a return in 2023.
2009
Brand Launch: Added Refectocil, Luxura, and Prestige to our offerings, diversifying our product range.
2010
Brand Launch: Launched Gamma & Bross and Silver Fox.
Brand Incubator: Created our own eye care brand, Masters Professional.
2012
2013
2014
Brand Launch: Launched Mavala and LCN.
Brand Incubator: Created Vibe Professional, our own brand for tools and accessories.
2015
Corporate Evolution: Established our Corporate Head Office, centralizing operations across all countries, akin to an HQ.
Brand Launch: We also launched Cloud Nine and Vismara.
2016
New Venture: Opened the second Wow Salon at Mall of Qatar.
Brand Launch: Introduced Kevin Murphy, Orly, Brazilian Blowout, Entity, and Bonvini to our portfolio.
2017
Brand Launch: Launched Skeyndor, adding to our robust skincare offerings.
2018
Regional Expansion: Expanded into Bahrain.
Strategic Expansion and Innovation: Moved into our world-class Corporate HQ office in Dubai, creating a welcoming environment for all visitors.
2019
New Ventures: Foundation of the Miles Wig Factory as well as the establishment of the Harimiles brand, followed up by the opening of the third Wow Salon at Nakheel Mall.
2021
Logistical Advancements: Created a new Central Warehouse in Dubai, serving as a hub for global shipments.
New Ventures: Launched Madi Medical in order to focus on our growth within the Medical Aesthetics & Clinics category.
2022
Retail Expansion: Opened Cozmada retail store in Qatar.
2023
Continued Growth: Opened the fourth Wow Salon at Al Reem Mall in Abu Dhabi.
Brand Launch: Added Voesh, Ecosmetics, BeautyLash, and Busch to our portfolio.
2024
Full Circle Moment: Launched Wella Professional, Kadus, System Professional, Sebastian Professional, Nioxin, and OPI.
First Movers: Inaugurated the first globally recognized state-of-the-art House of Wella hair academy in Dubai.
Brand Launch: Added Uppercut Deluxe, BlueSky, and Elementre to our brand lineup.
